Joe SanbergFounder

    Joe Sanberg is a progressive entrepreneur who is working through both the public and private sectors to make people’s lives better.

    Joe believes that everyone who works – and everyone who wants to but can’t – should be able to afford life’s basic needs and live with financial security. He founded the Golden State Opportunity Foundation to expand financial security to the millions of Californians who work hard yet experience constant financial stress. Joe has been the leading advocate for the state’s new Earned Income Tax Credit (EITC) for low-income families. Joe not only lobbied California to pass the credit, but in 2015 when the state didn’t allocate enough money for outreach, Joe created CalEITC4Me. This community organizing program has connected working California families with $2 billion of state and federal Earned Income Tax Credits. Last spring, CalEITC4Me led a grassroots organizing campaign that won a massive expansion of California’s EITC so that in the 2017 tax season, 3x more working families – 1.7 million in total – will be able to earn the CalEITC.

    He is Co-Founder of, an online financial company built for everyone. Aspiration serves people at the heart of their financial lives – their banking account – in a trust-based model that empowers people to choose whatever fee they think is fair (even zero) and enables them to bank, invest, and spend in accordance with their values. Aspiration’s approach has made it the fastest-growing and most beloved consumer financial company in America.

    Joe also serves on the board of the Sierra Club Foundation, the Economic Innovation Group, and the Jefferson Awards Foundation, which engages over 1 million young people each year in volunteerism and public service. He serves on Board of Trustees of the University of California, Riverside School of Public Policy. Joe also volunteers at Casa Teresa, a homeless shelter for pregnant women in Orange, California.

    A native of Southern California, Joe is a graduate of Servite High School in Anaheim and Harvard University. He lives in Los Angeles with his rescue dog Bruce.

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